The recent introduction of the GDPR has meant a great deal of work for any company that holds and processes data on its staff, customers and suppliers, and we've been proactively developing new features that will help our customers reach compliance with the new legislation.
For retailers, the GDPR has meant an evaluation of what data they hold on their customers, how they track their consent to receive marketing communications, and what to do if an individual requests a copy of any data held or wishes to have their data deleted.
To help manage these new requirements and requests, we have enhanced the data management facilities within bsmart2 to allow the extract and printing of all of a customer’s details, and deletion of that customer data if required together with an audit trail of those actions and new methods of gathering consent for marketing.
At point-of-sale, a pop-up window appears when a new customer is created to remind the counter staff to ask for the customer’s consent to marketing, by email, post, telephone, SMS or other method. For existing customers, staff can be prompted to update consent if a purchase is made after a set period of time. Custom text can be added to guide the operator through the consent process, such as privacy policies and unsubscribe methods.
Within bsmart, the Customer Marketing module has new functions to enable the retailer to give a customer a copy of all the personal data held on the system. That data may be deleted (complete with audit trail) or amended to the customer’s request.
The glittering Goldsmith's Hall in London was the venue for the recent NAJ's 2018 Education Awards, where our Managing Director Chris Garland presented certificates to all the 2017 winners of the NAJ's Jet 1 Project Award.
For the full story, see http://www.naj.co.uk/en/Industry-news-/naj-news.cfm/naj-education-awards-2018
Congratulations to Laura Gatenby, February's winner of the Bransom-sponsored NAJ Jet 1 Project Award!
Kickstarting 2018's NAJ Jet 1 Award Winners - Georgia Crane of Goldsmiths, Cochester wins the NAJ Jet 1 Project Award for January, congratulations!
Congratulations to Fern Lockley of F Hinds, Shrewsbury, on winning the Bransom-sponsored NAJ Jet 1 Award for December!
November's NAJ Jet 1 Award Winner - Sinead Rispin of Beaverbrooks Aberdeen, many congratulations!
One of the key differentiators underpinning Bransom Retail Systems’ partnerships with its clients is the level of training and workshops provided.
Bransom has for many years provided both on-site and individual online training, but has now utilised the power of internet webinars to conduct Virtual Workshops and training online to much larger groups, meaning that trainees can learn from the comfort of their office, without incurring travelling or accommodation costs.